Dan Dan, it was just a very crafty marketing plan in my opinion. Loads of sports bettors were given knock down subscription deals, which would hardly have covered printing costs. Then when the circulation was right up with readers locked into 12/24 month deals they change it to a poker mag and are able to show poker adveritsers large number of readers and thus demand top dollar rates. So in answer to your question i dont think anybody is buying it anymore.