Today's
Bettingzone Market News:
1210: 'I'm a Celebrity...Get Me Out of Here' kicks off on Monday night and
Gemma Atkinson is all the rage in the early betting.
The ex-Hollyoaks star is the second favourite at 6/1 in the early prices issued by
Paddy Power and has already proved popular.
Sharon McHugh, spokesperson for
Paddy Power, said: "Gemma Atkinson has been giving us jungle fever.
"There's been a lot of action in the betting and she's by far our most popular celeb so far.
"At 6/1 she obviously has something the punters like - but we just can't seem to put our finger on it!"
The 4/1 joint favourites are Five's Jason 'J' Brown and Marc Bannerman, who played Gianni Di Marco in Eastenders.
Richard and Fred Fairbrass of Right Said Fred fame are both 8/1 to go all the way while Apprentice contestant Katie Hopkins is the 4/1 favourite to be punished by the public and take part in a Bushtucker trial first.
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Kerry McFadden (as she was then) and Carol Thatcher are the only female winners so far. I doubt Gemma Atkinson can win but if that's the field then she may Phil Tufnell/Joe Pasquale her way to a win if the ante-post support is strong enough.