It kinda is and some unscrupulous folks have probably been making money off it for years.
It's thoroughly difficult to assess and you were to go by 'quality', you'll give yourself a headache. I'm not particularly confident to be honest with MIA though.
I've put £50 on MIA back with
Bet Direct when she was 6/1 (started at around 16/1 with some bookies when betting started but has tumbled all the way down to 4/1).
Bloc
Party, Kaiser Chiefs and The Magic Numbers have been supported but I can't see any of 'em winning (make that
don't want to see winning as I think KC and TMN can scupper MIA's chances).
William Hill's novelty betting guy has tipped Anthony and the Johnsons and they're less than 10/1 with some bookies.
Coldplay won't win it (they don't tend to give the prize to multi-millionaires). K T Tunstall has been put up on the nominations list due to record company pressure (she like James Blunt have been promoted the fcuk out. James Blunt would probably have been on the list if it hadn't been for his record sales).
It's basically a bunch of guitar bands (and gal) versus MIA, the folkie and the other one who doesn't have a chance.
Watch out for late rumours as they can prove to be red herrings. Ms. Dynamite proved to be a winner. The last two years have brought up The Darkness (who was odds-on during the ceremony! Absolutely insane goings-on with the price-movements on
Betfair!) and The Zutons (speculative punt at 12/1 brought their odds down but it was always going to be Franz Ferdidand).
....the voting panel don't tend to like being 'told' who to vote for. Whoever's announced the winner is going to be received with a groan imbued with hindsight of
"D'oh!" from me unless it's MIA.
I'd go for 'hedging your bets' with a punt on Charlotte Church and Goldfrapp with that Popjustice thing but not particularly tempted at this stage. It's a joke of an award considering who the nominees are but what can you do? Don't bet, that's what.