the poker thing is the way to go, sites like the punters lounge or paradise are all full of people going on about system yields and bloody spreadsheets, there must be a niche somewhere for a cool gambling site
(that isnt so cool that it doesnt give a shit if half its members are broke and always lose!)
btw did you see the photos of the ugly bastards on their trip to vegas over on the pl?

its bloody hideous, every one of those lads made me feel embarrassed about being an online gambler