Well as you can see from the Firestats you can tell whos coming from where etc to your site. Lovely bit of kit. Now what you want to do is to try and get as many people in the door. Make them figures rocket. Friday afternoon aint a good time to get too involved but if you want a good few extra 100 folks a day (remember word of mouth from these folks too) then you can add your site to bethelp
BET HELP - Your Soccer Betting Portal - Online since 1999
you might have to email them to get your match previews in their previews section but after you do they will send you a username and pass and you can add your previews and get thousands of new visitors a day. then you might want to start thinking of getting some bookmaker banners in to give all your guests something to click.
I'll look at google rating and link exchanges in more detail with folks.